Category archives: Marketing Strategies

Most business owners start their business without getting their marketing foundation in order first. Here’s what you need to know to make your strategy more effective and efficient.

The pandemic affected the mindsets of many, and successful marketing strategies must account for it.

The Japanese brand included the Mexican gymnast in three commercial spots that seek to inspire other athletes.

Every June many brands seem to paint rainbows in support of the LGBTQ + community and do not mention them again for the rest of the year.

When it comes to crafting a message and communicating it to the market, one size doesn’t fit all. Your PR and marketing will differ depending on your product’s age.

In the new era of online shopping, it pays to establish a direct connection between your brand and its customers.

This is how to leverage podcasting as a low-budget marketing tool.

Here’s how to engineer your first impression with targeted social proof to earn you more opt-ins and sales.

Learn how to market your business without spending money.

Here’s why your email-marketing campaign is worth the effort.