Category archives: Marketing Strategies

Jessica Abo shares the different elements she’s working on at once to prepare for her next deadline and marketing strategy.

Branch out and go as diverse as possible with your marketing efforts.

The media can’t get enough of legal cannabis stories. Here’s what they’re looking for.

It’s one that doesn’t require a big budget.

Proliferating digital comms platforms have made ‘inside sales,’ or remote sales, the prime mover in B2B and tech sales. Whatever your company’s sector, it’s expected to eclipse traditional sales by 2020.

Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up.

When determining your marketing mix, look at the reasons, impacts, and capabilities of each approach.

Spark new interest in your brand among new and current customers.

Increase the number of people who opt-in to your email list by using these strategies to make your forms more effective.

A marketing plan that worked for one company, may not work for another.