Category archives: Marketing Bootcamp

Do you see content the way Bill Gates sees it? Or the way the president of Pixar sees it?

Be yourself. The you that you are is far more attractive than the you people tell you you should be.

If you want to stop cringing every time you look at your marketing budget, consider using one or all three of the methods.

Content-marketing expert Salma Jafri outlines seven ways females are the fairer sex when it comes to being promotional.

Bolanile Maté of Be Better Paris says that no matter what you present on your channel, there must be a common theme throughout.

Sales and marketing guru Ben Angel tells you how to change your mindset to customer-first.

Use Mark Zuckerberg’s site to engage with your customers. Just be sure to skip any hard sell.

Understanding these types of behavior will allow you to develop stronger working relationships with potential partners.

Who are the right influencers for my campaign, and for my company?

The multi-talented Chicago radio host uses the digitizing of the music industry as an analogy of what she went through to self-publish her first book in 2006.