Clarifying your goals and tweaking your procedures can yield amazing results.
Category archives: Marketing Bootcamp
Video Might Be Your Best Bet With Facebook’s Algorithm Update
The change at Facebook is yet another sign that video is becoming the dominant and preferred means of communicating to an online audience.
The Right and Wrong Way to Write Useful Thought Leadership Content
People don’t want to read about how great you are, they want to read about how they can become great.
Lyft Looks to TV With Its First National Ad to Make a Statement About Ridesharing. It Also Reminds Us TV Still Matters.
The commercial makes commuting look like Dante’s 10th circle of Hell, replete with a wandering giraffe and zebra.
Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.
Bolanile Maté of Be Better Paris explains how big businesses like Guinness have been able to grow without losing honest core values.
7 New Tools That Will Streamline Your Marketing Campaigns
Ever hear of Quuu.co or Narrow.io? It’s time you did.
The Only True Way to Become a Marketing Genius
Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Here Comes the Brand: How Company Rebranding is (sort of) Like a Wedding
When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
6 Social Media Marketing Tactics That Give the Best Bang for Your Buck
Your customers are all on social media. What are you doing about it?
7 Tips to Help Your Brand Win at Social Media
Don’t overwhelm your customers with posts, and respond ASAP to complaints.