Category archives: Marketing Bootcamp

To satisfy customer demand, these entrepreneurs stay on top of buying patterns and emerging trends relevant to their business.

The more work you put into the front end of your marketing strategy, the less sleep you’ll lose worrying about results.

Know what a ‘paid-to-free’ campaign is? You should.

Here’s how you can get involved in the Small Business Administration’s week-long celebration of the American entrepreneur.

Follow these strategies to help stimulate engagement, loyalty and ultimately sales.

The fast-casual restaurant chain is now using more widely-accepted marketing methods.

Market research is paramount to keep your company ahead of the competition. So is listening to your customers.

Equity payments are becoming a commonly used form of currency. But that doesn’t mean they’re right for you.

In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.

How to win customers and influence sales with five factors that help cultivate loyalty.