Category archives: Marketing Bootcamp

The Beijing company Xintong Tiandi Technology can now sell IPHONE-branded purses, wallets and phones cases.

Entrepreneurs plan on how they’ll execute a business or service, but the real question driving a sustainable brand should be ‘Why?’

Here’s why LinkedIn is the wrong social-media platform to be selling anything.

Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.

As founder and CEO, you get to define the company culture, and it should always be professional. What it shouldn’t become is impersonal.

When your “brand” no longer defines what your business is actually all about, it may be time to pivot. Here’s how.

Stay ahead of the content marketing game by following these three trends.

Industry leaders encourage constructing buyer personas. Here’s what you need to know about them.

Content-marketing expert Salma Jafri says that in an age of authentic marketing, there’s no reason to fear it.

Bolanile Maté of Be Better Paris describes ways you can reinforce your core value system after it has been challenged.