Category archives: Marketing Bootcamp

Want to spread your news to a journalist? For some reason, these people respond to tweets — which they’d never do with email.

Editors are generally overworked and underpaid. Start focusing on making their lives easier.

Focus and pick one or two attributes where your brand can really excel. Don’t try to be “all of the above.”

Are you doing all you can to entice visitors to take the next step and sign up?

To develop a good brand, you have to be a great storyteller.

Companies looking for branded podcasts go to Pacific Content.

When your services business is treading water, adding products to your business plan may help keep it afloat.

Why blow your budget on big-name events when following these four ideas just might product the same impact?

These rules will help you get your reader’s attention, but also retain it.

Embracing social entrepreneurship with an eco twist, SaltWater Brewery uses beer-brewing byproducts to create biodegradable rings that nourish — not maim and kill — marine life. We’ll drink to that.