Category archives: Marketing Bootcamp

Handing your PR over to someone else can actually make getting press coverage less likely.

Businesses that have thrived since back-in-the-day can teach you plenty about marketing now.

Messaging is about to transform marketing in ways you probably don’t expect.

Storytelling has been the most powerful form of communication since “social media” meant campfires and market days.

Lawsuits Cost More Than Money, But Mediation Can Be a Major PR Win.

Your business doesn’t need a big team for SEO and content marketing, but you do need skilled employees.

Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.

Define your brand first, then translate it to your website with these tips.

Research shows that whether you’ll share an article or video depends on whether you found or received it.

Chief marketing officers in other industries are mulling tremendous troves of data. Why not PR firms?