Category archives: Marketing Bootcamp

There is a danger in trying to wipe out who we are online. Axl Rose is putting his authenticity at risk.

Bidding on the best keywords is only half the battle. ‘Negative’ keywords are just as important.

Your online presence can’t focus just on selling a product or service. To reach more customers, make your website is engaging — a place where potential customers interact enough with you to become committed customers.

Creating great content is only the beginning. Focus on outreach and marketing tactics to really boost your business.

Nueromarketing is not new, but has recently become even more widely adopted by larger brands, such as Pepsi, eBay and Daimler.

Don’t be like Target or General Motors — avoid reputation blunders by taking these four steps.

The begins when you learn how to catch the customer’s eye.

Content-marketing strategy shouldn’t be viewed as an ‘ad’ but as an external display of your company’s internal values.

Does your image match your marketing? You are your biggest advertiser.

Why spend countless hours creating a blog post but getting zero views?