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Category archives: Marketing Bootcamp
4 Things Editors Are Looking When They Read Your Pitch
To be heard, you need your message to be amplified.
12 Domain-Name Debacles: ‘Hillary Potter’ for President and More
The Democratic presidential nominee joins 11 other entities who faced trouble on the web.
How Teaching Can Help You Land More Business
When freelancing gets competitive, teach others to stand out from the noise.
Bartender-Approved Tips for Negotiating Deals at the Bar
The bartender knows all, hears all and sees all.
4 Budget-Friendly Ways to Promote Your Book
There are an infinite number of ways for authors to promote their books. Since most authors cannot afford a full page ad in the New York Times Book Review it is imperative to make dollars stretch as far as one can.
More Brains Than Budget? Steal These $0 Marketing Strategies.
It sounds too good to be true, and yet many companies pull it off. How? By thinking differently about who does the marketing.
The Unconscious Power of Brands
As you design your marketing, have you considered the emerging field of neuromarketing?
Clear Your Mind, and Your 5-Step Content-Strategy Will Follow
When you get clarity, you create content for specific results. Here are my five steps to getting there.
Understanding Your Brand’s Personality
You need to determine the consistent mood, tenor, quality, character, and manner that you’ll bring to all your interactions, and we’ll tell you why.