Category archives: Marketing Bootcamp

Pokemon GO is a potential threat for Groupon Inc., LivingSocial Inc., Foursquare and other relatively new companies which have revolutionized online marketing for small businesses in the last few years.

A big benefit: While each can be pursued individually, they all connect with and feed into the others.

Marketers need to speak a lot of people’s languages when the whole world is watching the Olympics.

SEO is important and you’re smart enough to know what you don’t know.

Data drives marketing but intuition, experience and judgment are what makes sense of the data.

Nearly all businesses are doing content marketing, but few of those do it very well.

Wait for it. Wait for it. Now, you’ve got it. That’s right: Patience is what separates the best sellers from all the rest sellers.

Whatever business you think you are in, you are really in the people business.

Boost sales by using research-based methods that reveal what customers most need from your product line.

The key to good pitches is concise specificity.