Category archives: Marketing Bootcamp

Because Google is user oriented, there is no guesswork about the future of web content. It has to be user oriented.

Data-driven marketer Sujan Patel is looking to take your questions on all thing marketing, including content marketing, branding and social-media campaigns.

Your customers can tell when content is generic or repackaged. So, cut the crap, and watch your business flourish.

With social media and the internet, sometimes we forget the effectiveness of traditional marketing methods.

If you measure the cost of acquisition against customer lifetime value, you’ll discover that the revenue earned per customer is less than you’d expected.

The first step is to establish your customer persona, your customer’s need.

Make creating content a shared experience and getting media coverage a shared achievement.

Content is king. A blood-thirsty king. Now feed him.

Use email marketing to capture ecommerce website visitors and nurture them down your funnel.

Bringing the embattled Olympic swimmer onto the show is a shameless attempt to boost ratings.