Category archives: Marketing Bootcamp

Social media campaigns fail all the time. The culprit? Hashtags are too often just an afterthought.

Get out of your comfort zone and engage with influencers on social media to spark organic growth.

‘What’s the ROI of your mother?’ is the question to ask yourself, when figuring out the value potential content could have for your readers.

Before selling to your customers, engage them first.

Given the new web properties and brands Verizon acquired, advertisers will have more opportunities than ever before.

These six companies have found ways to serve their customers well, all while enjoying a high rate of growth.

Most of the time, celebrity influencers aren’t worth the money.

You can’t just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.

A strong storytelling strategy will expand your reach.

Texts are quick and cheap, and always read by everyone.