You don’t want to haphazardly produce content without first devising a strategy.
Category archives: Marketing Bootcamp
What Hollywood Can Teach Entrepreneurs About Life in the Spotlight
Learn what Hollywood knows about developing a social profile to improve your chances of success.
Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup
To get noticed, match your great product with an eye-grabbing narrative.
How to Effectively Sell Using Social Media and Content Marketing
RazorSocial CEO and founder Ian Cleary has a special formula for driving traffic to your website.
The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales
61 questions to create magic through your (improved) business-writing skills
Your Customers’ Brains Are Hard-Wired to Decode These 10 Signals
Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
5 Ways to Reach Businesses Looking for Your Services But Haven’t Found You Yet
B2B marketing is fundamentally about getting introductions and building relationships.
How to Brainstorm Great Content for Your Marketing Plan
Behind every good marketing plan is a great brainstorming session.
2 Key Ways to Make Your Product More Useful or More Appealing to Customers
In order to proposition simplify your product, try these tips for making it either more useful or more appealing to buyers.
5 Things Entrepreneurs Should Never Say to Journalists
‘I’ll pay you to write’ it is an absolute no-no when it comes to talking with a reporter.