Marketing Bootcamp – Page 101

What’s Better — Building a Personal or Business Brand? Or Both?

Content-marketing expert Salma Jafri helps you weigh the options of brand-building in this YouTube video.

Hey Bartender, I’ll Do a Shot of Book

Later this year, author James Patterson will release a new line of books he calls BookShots — cheap and to-the-point to capture and keep customers’ attention. Kind of like Jack Daniels.

How Will Your Event Live On? Through Video — So Plan Accordingly

By 2017, video will drive 79 percent of consumer Internet traffic, so you’ve got to know how to work with a professional video crew.

Henry Ford Used His Name. eBay Put the ‘e’ in Everything. Uber… Well, It’s Just Too Weird to Ignore.

Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.