A community outreach program can help your business gain local traction and visibility without a huge investment.
Category archives: Make More Happen
Forget Lemonade, Beyoncé Is Investing in Watermelon
She has a stake in WTRMLN WTR.
Companies, Clients and Colleges Are Googling You. Now What?
Your online presence is one of the best ways to build identity capital and invest in your future.
Chase Jarvis on Creativity and the Art of Entrepreneurship
As a renowned photographer and the founder of an online education company, Chase Jarvis knows what he’s talking about.
What Prince Can Teach All Companies About Rebranding
The recent death of the artist known as “The Purple One” (among other names) offers lessons in the power of image, branding, and adaptability.
Fire Your Marketing Team and Hire Homeless People
A man holding a clever sign reminded me about the power of great copy.
How Do You Sustain Your Brand’s Value? Follow These 6 Steps.
Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Why It Makes Sense to Build a Brand Around a Singular Idea
Staying very focused on what the company does best — and what makes it different — allows an organization to refine a product and excel.
7 Conferences That Will Level Up Your A-Game
These events do more than just motivate and inspire.
The Foolproof Formula for New Brand Launching
With a little planning, launching a new brand doesn’t need to be quite so stressful. Here are nine strategies to get you started.