I’m going to let you in on an insider secret. Brand building is actually a misnomer.
Category archives: Make More Happen
Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer
Take it from the Champ: “If they can make penicillin out of moldy bread, they can sure make something out of you.”
The Key to a Happy, Healthy Relationship With Your Customers
Customer service isn’t rocket science, and these tips will help you learn how to deliver it better than your competition.
6 Tips for Good Brand Hygiene
Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
6 Tips for Good Brand Hygiene
Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
The 3-Step Emergency Plan Every Entrepreneur Needs
Can’t Work? Neither can your Business
Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care
It’s all about the cash and cachet. Stephen Curry, Justin Bieber and Blac Chyna are the latest stars to keep up with the Kardashians in the keyboard invasion game.
Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image
Alaska’s Virgin acquisition promises a fresh look for the brand, but it doesn’t take a merger to build a strong, successful image.
It’s Your Fault: 5 Steps to Repair A Client Relationship
Mistakes happen. What will separate you and your business from the competition is how you manage them.
How to Define and Implement a Social Mission for Your Business
You stand to benefit in terms of visibility, reputation and connections — not to mention the good karma.