Managing clients isn’t about fast hookups. Aim for more long-term (and more profitable) pair bonding.
Category archives: Main Street Entrepreneur
4 Ways to Make the Best First Impression With Your Customers
Communication with your customers is always important, but it’s especially critical when they first engage with you. Those first interactions set the tone, so here’s how to get off on the right foot from the start.
Build the Plane as You’re Taking Off
In this episode, hear Felix and Felipe of Juicy Leaf divide and conquer strategy that has made their boutique plant company a leader in the LA scene, and the challenges they’ve faced along the way.
Reframing the Concept of Networking for Women Entrepreneurs: Relationships, Not Networks
Build relationships before you need to ask for help — you’ll have already established trust, reliability and familiarity.
The Key to Engaging Your Customer Base
Marketing expert Elizabeth Sexton shares how Aligned Modern Health, the multi-location holistic wellness business, manages their online presence while subtly showing their customers the power of online reviews.
How This Mother of Four Found Time to Write an Inspiring Book for Kids
Katie Wood discusses the inspiration, process, and strategy behind her book, ‘A Simple Seed.’
Why Chick-fil-A Employees Never Say ‘You’re Welcome’
A lesson in gratitude and communication for all employees and entrepreneurs.
How to Make Passive Income in the Creator Economy
Alfonso Cobo, founder of Unfold, outlines trends and opportunities for digital creators.
How to Save Time and Money by Analyzing Your Reviews
In this conversation with Jeff Toister, author of The Service Culture Handbook, you’ll learn how evaluating your reviews can save you time, and improve your business.
The Secret to Retaining Unhappy Customers and Empowering Happy Ones
Here’s how to close the feedback loop and enhance your brand in ways you haven’t even thought about.