How entrepreneurs can win on experience and why this is so critical right now.
Category archives: Main Street Entrepreneur
Aligning Brand Evolution with Tradition
Join the celebrated winery Cakebread Cellars in this episode to learn about developing workplace culture, hiring practices, and implementing team values in business.
Give the People What They Want (and Then Some): The Magic of Overdelivering
Every successful enterprise fosters a sense of joy and wonder for customers, in ways large and small.
What Exactly Is A “Porterage” Fee? It’s a Great Example of What You Shouldn’t Be Charging Your Customers
You might encounter this fee if you have upcoming business or leisure travel planned.
Stellar Customer Service Starts with the Hiring Process
Robert Meir, general manager of Mediterranean restaurant CALA, discusses how he is building the team he credits with being ambassadors for the restaurant’s values.
Prioritizing Your Mental Health to Impact Your Bottom Line
Tune in for advice on prioritizing your wellness and directly impacting your bottom line and online reputation.
If Your Company Is Not Customer-Obsessed, You’re Doing It Wrong
Since the advent of agile development and the rise of data-driven insights, “customer obsession” went from grabbing headlines, to a nice-to-have, and now it’s mission-critical.
You Don’t Have to Be a Business Owner to Think Like an Entrepreneur
Paul Mullis, President of Americas at Rillion, breaks down how his team navigated the company’s launch in the United States.
If You Really Want to Understand Customer Needs, Avoid Surveys
Most surveys provide little value to understanding customers and can lead you down the wrong path for your business with a false sense of security. Here’s what to do instead, and how to use surveys properly if you absolutely have to.
How “Drive-Thru” Business Hurts Your Bottom Line
The importance of providing your audience with a deliberate and engaging experience.