How to develop an accurate story that will resonate with customers.
Category archives: Main Street Entrepreneur
Your Network Is Your Secret Weapon
Why relationships are the most important element of growing a business.
The Power of Having Core Values
From the customer experience, down to the employee experience, owner Brian Batch explains that with a core value of “this is fun for us,’ it’s important that team members feel happy and supported; which ultimately translates to great consumer experienc…
How This Founder Is Making Room for Modest Fashion: ‘You Don’t Need to Change Who You Are to Fit In’
Henna & Hijabs’ mission is to provide options that did not exist in the fashion space before. Here are three lessons Hilal Ibrahim offers to founders starting businesses that are disrupting the status quo.
Taking Advantage of Going Virtual
What happens when two interior designers from opposite coasts merge somewhere in the middle? Adriele Graham and Elizabeth Berry, the duo behind interior design firm House Meraki, discuss adapting their practices to weather the pandemic.
How This Entrepreneur Helps Emerging Artists Build Sustainable Businesses
How this founder discovered a need in the talent and literary management industry.
Family Heritage Provides Recipe for Success at Nirvana Soul Coffee in San Jose
Despite the challenge of opening their doors during a pandemic, this sister-owned outpost is thriving in the Bay Area.
How to Turn Your Biggest Detractor Into Your Biggest Brand Ambassador
A bad customer experience can be a chance to turn your harshest critic into your brand’s biggest fan. Capitalize on the opportunity through stellar communication and service.
How These Co-Founders Built an Industry-Changing Content Studio
Louis Krubich and Jeff Frommer discuss the launch and growth of MALKA Media.
This Entrepreneur Developed Tech to Help People Battle IBS
Aonghus Shortt, CEO and co-founder of FoodMarble, explains his company’s mission to help people overcome common yet challenging digestive problems.