When it comes to organizing and promoting music festivals, there are a variety of practices and techniques artists can employ in order to generate maximum hype around and event and thereby boost ticket sales. Here we look at some of the most effective of these tactics. __________________________ Guest post by…
Category archives: Live & Touring
Tips For Bringing A Crowd: Local Artist’s Guide To Beating The Struggle
Once moderately successful have honed their craft to the point where they’re beginning to book better gigs and even build a fanbase, a new set of challenges presents itself. Here we look at ways in which musicians can overcome these challenges and even turn them into opportunities. ___________________________ Guest post…
How To Sell Out A House Concert [Case Study]
In this article we look at a case study of how entrepreneuring musician Derek Webb decided to fill his calendar with house concert performances, and has managed to see a tidy profit as a result. _________________________ In this recent piece from MusicThinkTank, Wes Walls takes behind the scene to examine…
4 Ways The Right Social Media Tools Can Save You Time, Money
Having a robust social media presence has become essential for any independent DIY artist, but trying to be on all of them can be a taxing drain on already precious time and energy. Here we look at how to to use social media strategically in order to see the maximum…
Live Music Streamer LiveXLive Acquires Social Video App SNAP Interactive For $34 Million
Premium live music video streaming network LiveXLive Media has entered into a merger agreement to acquire SNAP Interactive, a provider of live video social networking and interactive dating applications. ____________________________________ Today’s acquisition of SNAP interactive by LiveXLive will allow the live music video streaming platform to add group video chat…
Ticketfly Sees Big Layoffs Following Eventbrite Purchase
[UPDATED] Following Eventbrite’s purchase of Ticketfly from Pandora, the new owner is letting at least 25% of itd staff go as the two companies integrate into what is shaping up to be the most viable alternative to Ticketmaster for small and mid-level concert and event producers. ________________________________ Guest post by…
Spotify Announces Playlist Based "Who We Be Live’ Just Days After Apple Abandoned Their Festival
Just days after Apple walked away from it London music festival, Spotify has announced the launch of theirs. The playlist based Who We Be festival will take place on November 30th at London’s Alexandra Palace. _____________________________________________ Move over Beats 1. Spotify is stepping up efforts to brand its official playlists…
4 Pieces Of Equipment Every Entrepreneur Needs When Building A Music Venue
Opening a venue can be fantastic way for the entrepreneurially inclined to expand their passion for the performing arts, but doing so successfully necessitates a certain amount of the right kind of gear. Here we look at four equipment essentials for building a music venue. ___________________________ In this latest piece…
Venue Guide To Getting Started On Spotify
With it’s massive listener base, Spotify provides a unique way for venues to define the feel of their space, engage with music consumers, and eventually convert them into ticket buyers. Cultivating a following on Spotify can be challenging, however, so we here offer a guide to getting started. ______________________ Guest…
How To Make A Good Show A Great One
Once you’ve been playing shows for awhile and have begun to see some real success and interest form your audience, it’s time to consider stepping it up and moving to the next level. Here we look at some ways in which you can transform your good live show into something…