Whether a beer company or a band, savvy marketing rules apply. Here we look at how a targeted marketing strategy employed by the craft beer company Sierra Nevada helped them to dramatically boost event ticket sales. By Tamisha McQuilkin, the Program Manager for Technology Partnerships at MailChimp from the Eventbrite…
Category archives: Live & Touring
R. Kelly Answers Critics With ‘Admit’
R. Kelly has released “I Admit,” which superficially addresses sexual misconduct allegations against him. In the new 19-minute song, released on Soundcloud, Kelly touches on a range of subjects, including the allegations of luring women into a “sex cult” and accusations that he preys on under age women Despite the…
Jay-Z Made In America Festival To Stay In Philadelphia
Days after it threatened to relocate Jay-Z’s Made In America Festival from its longtime home at the heart of Philadelphia, the city reversed course. Philadelphia Mayor Jim Kenney’s administration sparked the controversy last week when they said that in 2019 they planned to relocate the festival. Benjamin Franklin Parkway. The…
Why Every Indie Artist Needs A Ninja Guitar Tech
As any major performing guitarist knows, a good guitar tech can be valuble to have on hand when things go awry. Here industry veteran Josh Newton shares his experience working as a guitar tech, and helps artists determine whether or not hiring one is the right call for them. _______________________…
Spotify Links With Festicket For ‘Festival Finder’
Spotify has linked with Festicket to launch “Festival Finder,” a new feature that connects your streaming account to Festicket, matching musical preferences to create a list of 10 upcoming music festivals that that fit your taste. Festicket takes the hassle out of organizing a music festival trip, including ticket, accommodation,…
Eventbrite Files For IPO [Report]
Eventbrite, the popular indie and D.I.Y. ticketer, has reportedly filed for an IPO for later this year. The company’s lead underwriters are Goldman Sachs and JP Morgan Chase, according to the Wall Street Journal. Eventbrite has raised $330 million to date, and helps sell more than three million tickets to…
How To Spend Less, But Sell More Tickets
While every artist and promotor wants sold out shows, pouring endless amounts of money into every aspect of marketing isn’t usually an option for the typical musician. This piece looks at how to budget your money effectively in order get the greatest return on every marketing dollar spent. _________________________ Guest…
Jay-Z Responds To Philadelphia Made In America Move
The year seems likely to be the final hurrah for Jay-Z’s Made In America festival, at least at its current home on Ben Franklin Parkway in the heart of downtown Philadelphia. First reported by regional news site Billy Penn, a rep for the city told the publication that the city…
Ted Nugent Bans Guns At Show, Calls Protesters "Dumb F**KS [HYPOCRISY ALERT!]
Second amendment supporter and gun enthusiast Ted Nugent banned all guns during his performance in Roanoke, Virginia on Tuesday night. His security team made the call at the last minute to bar guns. That did not stop Nugent from calling local protesters like Andy Parker, who is the father of…
Bringing Together Tour, Radio, Fan-Targeted Advertising [CASE STUDY: Nathaniel Rateliff]
In this piece we look at commercial experiment of sorts, in which Concord Music utilized a triple-headed geo-specific marketing strategy to maximize listener consumption of one of its artists. ___________________________ via the American Association of Independent Music How Concord utilized found.ee to build geo-specific remarketing audiences aligning tour and radio…