William Paterson University Prof. David Philp looks at a report from Live Nation based on some fresh, unique research explaining how our need for community and belonging is satisfied by attending live shows. __________________________ By David Philp, Assoc. Professor at William Paterson University from Music Biz 101 blog I remember…
Category archives: Live & Touring
Pandora AMP Adds Eventbrite Listings
Eventbrite events will now be integrated into the free Pandora AMP artist marketing platform, making it easier to use AMP’s Promote Show feature and for Pandora to promote the live shows. We don’t usually give full throated endorsements, but of you an artist, label or music marketing and not using…
Ticketmaster Encourages, Profits From Scalpers Undercover Investigation Reveals
An undercover investigation by the Toronto Star and Canadian Broadcasting Company appear to show that, contrary to their vehement anti-scalping pubic posture, Ticketmaster is courting ticket brokers, profiting by providing special accounts and software and generally willing to turn a blind eye to violations of the company’s own contracts and…
Artist Growth’s Matt Urmy On Touring App’s Rapid Adoption
Artist management platform Artist Growth has seen an impressive 18 months. This cloud-based system which provides artists and managers with tools to organize touring, finances, merch and data reporting, now tracks more than $2.5 billion in tour revenue and nearly $700 million in expenses. Matt Urmy, until recently CEO of…
5 Tips To Create A Facebook Event From The Social Network’s Events Team
With over 47 million events being created on Facebook in a single year, getting yours to stand out from the crowd is no easy task. Here we look at 5 tips from the Facebook Events Team on how you can make you next event, whether it’s a workshop or an…
WMG Acquires EMP Merchandising For $180M
[UPDATED] Warner Music Group continues to diversify beyond recorded music with the $180 million acquisition of EMP Merchandising, a major European specialty music and entertainment merchandise e-tailer. EMP is currently owned by Sycamore Partners, a New York City private equity firm. The deal follows recent WMG acquisitions including Sodatone, the…
Stop Fans In Their Tracks With These Promo Tools
While you may think you have everything ready to go for a release as far as your marketing campaign and advertising plan are concerned, getting the attention of fans (or potential fans) can sometimes require an extra push. Here we look at promo tools that will grab consumers by the…
4 Things Music Promoters Must Know About Instagram Geotagging
Instagram is an incredibly valuable and effective social media marketing tool, and while most music promoters already have a regularly established strategy when it comes to the photo sharing platform, they could be leaving out a key piece: Geotagging. ________________________________ Guest post by Bill Leigh of Eventbrite You post on…
How To Prevent, Deal With Arthritis As A Musician
Arthritis is hugely prevalent in the population, and one of the primary causes of disability in adults. The lifestyle of musicians makes them particularly prone to this ailment due to the repetitive strain practicing and performing can put on one’s joints. Here we look at how to keep arthritis at…
Getting More Gigs For Your Band
While every band has to start somewhere, lining up shows can be a challenge, and finding decent shows to play, particularly at the early stages, is not easy task. Here we look at some mixed techniques to try in an effort to line up more shows for your band. __________________________…