[UPDATED] Live Nation and Ticketmaster have shifted 80% of its concert marketing dollars from traditional radio and press to online. But, perhaps in part because Pandora owns Ticketfly, they are not buying ads where people actually listen to music – Pandora and Spotify. ___________________________________ While streaming music service Pandora has…
Category archives: Live & Touring
Sonicbids To Shut Down ArtistData Next Month
ArtistData is shutting down in October. The free service, which allowed musicians to syndicate tour dates across multiple sites and platforms, was launched by Cluster Labs co-founder Brenden Mulligan in 2008 and acquired by Sonicbids in 2010. _______________________________________ Sonicbids owned ArtistData is shutting down on October 14th and all artist…
How To Encourage Live Music Fans To Pay For VIP [INFOGRAPHIC]
One in three music fans has bought VIP ticket, but how can you get them to spend the extra money on your festival or show? That’s the question that Eventbrite asked more than 1,000 North American music festival attendees. This infographic shares the results. _________________________________________ via Eventbrite Related articles PledgeMusic…
Too Much Touring Killing Your Band?
While touring can seem glamorous and exciting, this is only really the case for the top echelon of musicians. For an artist just starting out, touring can be grueling and thankless and, if not done correctly, lead quickly to a band’s demise. __________________________ Guest Post by Patrick McGuire on the…
Garth Brooks, Ricky Skaggs, Jerry Reed Among Musicians Hall Of Fame 2016 Inductees
The Musicians Hall of Fame have announced that bluegrass legend Ricky Skaggs, Garth Brooks and his backing band The G-Men, the late Jerry Reed, and the Sigma Sound Studio Rhythm Section were all in the 2016 class of inductees. "What an incredible honor it is for me to be inducted…
Linkin Park’s Jim Digby Talks Concert Tour Safety In Dangerous Times [Larry LeBlanc]
In this latest edition of In The Hot Seat With Larry LeBlanc, he speaks with Jim Digby, the founder and chairman of Event Safety Alliance and Linkin Park production manager. Here he weighs in on touring safety for both artists and others operating in the music industry. __________________________ Guest Post…
Apple Music, ITunes Head Of Digital Marketing Moves To AEG Live
Brooke Kain, who had joined Apple Music from Beats when Apple acquired the music service, has exited to take the newly created position of Chief Digital Officer at concert promoter AEG Live. Kain was recently featured in Billboard’s 2016 Digital Power Players List A long standing member of Beats/Apple exec…
5 Habits Musicians Need To Break
While bad habits are to be expected in some areas of a person’s life, such vices in your musical life can at best be a hindrance to your career, or at worst bring it to a grinding halt. Here we look at five bad habits musicians must break. ___________________________________ Guest…
Local SEO: How to Get Your Event Ranking
As we delve deeper into the complex but crucial world of search engine optimization, we look at what can be done ‘off-page’ to help and ensure your local event climbs the ranks of regional searches. __________________________________ Guest Post by Brendan Baker on Eventbrite When it comes to search engine optimization…
Rads: Simple, Affordable Geo-targeted Concert Tour Advertising
Digital advertising, particularly on Facebook, has made effective paid marketing affordable for a more musicians, but it can be a confusing. Rads, a new service from the team behind Bandposters, aims to simplify and improve the process. ___________________________________ "Digital advertising, without the hassle of confusing ad platforms. No more tinkering….