Category archives: Influencers

Entrepreneur Daniel Greenberg explains why microinfluencers matter in today’s digital world.

As traditional advertising methods fade, a new generation of young social media mavens — ‘influencers’ — are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?

Use your team to build your brand.

‘Maybe I should tell my staff they will be featured in your video in lieu of receiving payment for work carried out while you’re in residence?’

Think about influencers the next time you put on your ultra-cool, collectible, musician-promoted hip-hop jersey.

The more diverse your sources of news and inspiration, the better. These ten people can help get you there.

More micro-influencers, bigger budgets and attention to tracking will be the trends moving forward.

More micro-influencers, bigger budgets and attention to tracking will be the trends moving forward.

Learn where to reach out, what to say and how to maintain the relationship.

Becoming who you need to be can be the result of finding out what the market demands.