Category archives: Influencers

Putting your brand into the hands of an external advocate you can trust is the only way to extract the full value an influencer can offer.

And why you don’t need big-name influencers to do it.

Don’t hire an influencer for your social media marketing until you’ve considered these six things.

Forget Selena Gomez. Instead, consider ‘micro-influencers,’ who tend to be friendly and eager to work with brands that align with their online communities.

Video is a nascent marketing channel that, when combined with influencers, is certain to be powerful.

Twitter is a great tool for expanding your network.

Mention from the influencers legions of people respect is the biggest boost a marketer can get.

Be real, be valuable, and be bold in your attempts to connect.

The list has a wide range spanning models, musicians and chefs, as well as tech titans and business giants.