Category archives: Influencer Marketing

You may be surprised at how digitally savvy boomers and Gen-Xers really are.

You don’t need to pay big bucks to influencers with inflated followings to succeed.

There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising.

By combining metrics, online tools and commonsense, you will recognize which influencer is best positioned to boost your brand.

Engaged followers mean more than countless silent fans.