Category archives: Influencer Marketing

While it might seem like influencer marketing works harder for B2C brands, the opportunities for B2B brands certainly exist — you just need to know where to look.

No, influencer marketing doesn’t have to be expensive. And,no, you needn’t always compensate influencers.

The FTC’s new guidelines won’t impact micro-influencers, who know they can skirt the rules without getting caught.

The best alternative to Facebook and Google ads are collaborations with YouTube influencers.

B2B influencer marketing is a remarkably cheap and efficient way to power successful marketing campaigns.

The targeted reach of online celebrities and the relative low cost of social media is a powerful marketing combination.

Influencer marketing isn’t just a fad — it’s a way to get a great return on your marketing investment.

For instance, did you know that an influencer with a smaller following tends to have a greater impact than with a massive one?

The company that may have plugged the biggest hole in influencer marketing.

Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.