Still on the fence about influencer marketing? It’s time to join the trend.
Category archives: Influencer Marketing
What I’ve Learned From Spending $10 Million on Influencer Marketing
Here’s what you need to know to make the most of an influencer marketing campaign.
How Much Should You Really Be Spending on Influencer Marketing?
Between 1 to 25 percent of your marketing budget is the broad rule of thumb.
Here’s How to Find Affordable Influencers to Reach More People and Increase Sales
Can’t afford to pay a celebrity for an endorsement? Social media has countless bargain-rate influencers better suited for what you need.
11 Common Mistakes You’re Making With Influencer Marketing
Everything you’ve heard about results from influencer marketing is true, but certainly not guaranteed.
5 Things to Understand Before Spending a Dime on Influencer Marketing
Do your research before throwing money at the wall.
Is Your Campaign Effective? 5 Tips for Improving Influencer Strategy.
Influencer marketing strategies require larger budgets and long-term scopes because that’s what truly makes an impact.
12 Ways to Actually Get an ROI Using Influencer Marketing
49 percent of people rely on recommendations from influencers. What’s your plan to get them interested in you?
10 Elements Needed to Create Effective Collaboration Between Your Brand and Your Influencer
Do your homework to ensure the chosen influencer is consistent with your brand’s look, feel and tone.
How One Entrepreneur Worked with More Than 300 Influencers Last Year
If you are a brand trying to work with influencers, or an influencer trying to sign with a brand, experiential expert Claudine DeSola shared her advice with Jessica Abo.