Category archives: Influencer Marketing

The key is to success is to integrate influencers into your marketing team.

While fraud is something that certainly exists, I’d argue that advertisers are primarily to blame for creating it.

Falling organic reach is driving influencers away from social platforms.

Influencer marketing is effective and can be lucrative, but it isn’t magic. You have to learn the business.

You don’t need a huge following to take advantage of this growing opportunity.

Bryan Gerber, co-founder and CEO of Hemper, on how how celebs like 2 Chainz and Fetty Wap propelled them to the next level.

No wonder financial brands want in: Influencer marketing experienced a 198 percent increase last year alone.

It could be the key to taking your business from humble startup to household name.

Creators give away the art and content they create. The social capital and authority they earn just happens to make them influencers — a term they almost never use.

Fans tend to view celebrities as untouchable icons. Barrett Wissman guides them off the pedestal into the more approachable role of social media influencer.