Your traditional ad campaign may appear in front of millions of people but how many of them actually consciously internalized the message you were sending?
Category archives: Influencer Marketing
10 Factors That Will Make or Break Your Influencer Marketing Campaign
Here’s a handy list of must-dos to improve the return on investment of your influencer collaborations.
Guide To Harnessing Influencer Marketing In The Music Business
While the internet has made it easier to create and distribute music, this same phenomenon has also led to oversaturation. Although more commonly thought of as a tool for the fashion and lifestyle industries, influencer marketing can also be utilized in the music business as a way to stand out…
Peer-to-Peer Is the Next Wave of Influencer Marketing
Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.
How to Get More From Your Influencer Marketing Investment
Influencer marketing helps brands bridge the gap between the suspicious and the familiar — but only if you do it right.
How Two-Way Conversations Can Fix the Influencer Marketing Backlash
Collaborating will improve transparency and effectiveness.
Be Careful How ‘Fyre’d’ up You Get About Influencer Marketing
Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.
How Micro Influencers Will Fuel Monetization in the Future
Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates.
4 Influencer Marketing Secrets Entrepreneurs Need to Know
It’s not just about celebrity status and followers
When It Comes to Influencers, Fake Engagement Is Only Half the Problem
Instagram announced it is developing tools to battle the acquisition of fake followers and engagement on its platform, but these tools fail to reveal an important metric for advertisers.