Living in the age we are, many musicians may be tempted to invest their time and money solely in digital promotion, but eschewing more archaic forms of promotion like vinyls, shirts, and stickers in favor of targeted social media ads and playlist promotion can sometimes backfire. Here we look at…
Category archives: Indie
Billboard To Add Top Songwriters, Top Producers Charts
Under pressure from alternative data sources and soon to launch charts from Rolling Stone, Billboard is expanding its own chart offering. Top Songwriters and Top Producers charts will be based on weekly activity on the Billboard Hot 100 and other “Hot” genre song charts that blend data from streaming, airplay…
Experts Weigh Future Of Crowdfunding Post-PledgeMusic
Has crowdfunding for musicians become too risky? Is it dead altogether? These kind of questions are being asked by tens of thousands of artists who had counted on PledgeMusic and fan funding to finance their next project. Hypebot asked four music marketing experts with experience in crowdfunding to share what…
Marketing Your New Release On $0 Budget
While there are many strategies for doing things cheaply, marketing on an actual budget of zero dollars may seem untenable, but their are a number of creative ways to make a serious impact with your marketing that, while they can’t replace paid advertising, can go a long way towards supplementing…
BUSINESS OF INDIE: Akon Launches Label • AWAL + Proper • Indies Score At Country Radio • More
In this new edition of Business Of Indie, Akon and Motown Veteran Kedar Massenburg launch the Akonik Label Group, AWAL expands its deal for physical distribution with Proper, indie labels are giving majors a run for their money at country radio and more. Like Hypebot’s More News section, The Business…
11 Artists On Safeguarding Their Headspace While On Tour
Self-care can be challenging for anyone, let alone an artist on tour, with musicians on the road often facing compromised health, both mental and physical. Here we hear from eleven major touring artists on how they safe guard their headspace while on tour. _______________________________ Guest post from AWAL It’s too…
Rapper Spent $4M On Company Credit Card To Boost Career
Rapper Chad Arrington, aka Chad Focus, may not have been all that he was cracked up to be. Arrington promoted his alter-ego with a giant billboard in Times Square, showing him surrounded with stacks of money. He also spent $65,000 on jewelry. There were also dozens of other billboards across…
THU. BRIEF: Midem Day 2 • ASCAP, BMI Consent Decree Review Begins • New Paid Streaming Projections • More
THURSDAY 6.6.19
Music Business News From Around The Web
Updated continuously under the More News tab
Broadcasters Do To Artists Exactly What They Complain Is Being Done To Them, says SoundExchange’s Michael Huppe [HYPOCRISY ALERT!]
[UPDATED] The National Association of Broadcaster is lobbying to end the right of satellite companies to license and transmit broadcasters’ content to undeserved markets without permission and often at rates below what broadcasters prefer. But that same thing happens every day when AM/FM radio plays a song and the performer…
5 Ways To Grow Your Email List In Advance Of Your Next Show
Whether just starting out or already in the thick of promotion, you need to promote your show to as many fans as possible, meaning it’s important to have a built up email list. Here we break down five important but easily implemented strategies for beefing up your mailing list as…