Touring, particularly that of the DIY variety, brings with it countless challenges and stress-inducing mishaps, and can at times be hard to remember when you wanted to be on the road in the first place. Here, Ellisa Sun reminds us of ten key ways in which artists can have more…
Category archives: Indie
Founder Benji Rogers and A PledgeMusic Staffer Respond To News That Artists Will Never Be Paid
After news broke yesterday that PledgeMusic had $9.57 million in debt and assets worth $25,000 leaving "little prospect" that artists and other creditors will be paid, Hyepbot heard from two ex-staffers with intimate knowledge of the debacle. Founder and former CEO Benji Roger’s interview with a court-appointed receiver makes up…
Indie, Major Label Trade Groups Launch Joint Data Service
IFPI and WIN, trade groups representing major and independent record labels respectively, have announced a cross-industry collaboration to create Repertoire Data Exchange (RDx), a centralized industry data exchange. PPL, the UK music industry’s collective management organization, will operate the new service. The roll-out of RDx to all right holders and…
WED. BRIEF: Fender + Apple Music • IFPI, WIN Data Partnership • $15M Juice WRLD Copyright Claim • More
WEDNESDAY 10.23.19
Music Business News From Around The Web
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Marketing 2020: Strategies Creators Can Implement To Separate Themselves From The Crowd
"The general consumer is seeing over 5,000 plus ads a day, a 60% plus increase in ad expose since 2015," writes the Nue Agency’s Jesse Kirshbaum and Clayton Durant of CAD Management. "Amongst all this noise and content saturation, a creative’s marketing strategy has become just important as the quality…
How To Write Improved Subject Lines That Get Your Promos Opened
Inundated as we all with a constant barrage of emails, chances are high that any promo email you send will be ignored and never opened. Unless, that is, you’re able to craft a subject line that’s truly masterful. Here, we review the different types of attention grabbing subject line. _______________________________…
Twitter Refuses To License Music, Pay Royalties [Op-Ed]
Attorney and artist advocate Chris Castle responds to a recent Pitchfork article by Eric Harvey which describes how intertwined Twitter is with music business, and how valuable a star-making tool it can be for artists. Castle counters that, while that may be the case, the company has done little to…
10 Stats That Prove You Need To Be on TikTok
TikTok played a pivotal role in the rise of the record-breaking hit “Old Town Road” by Lil Nas X, Blanco Brown’s “The Git Up” and Sueco the Child, whose track “Fast” garnered 17 million Spotify plays after he seeded a clip from the song on the video app. But just…
PledgeMusic Owes $9.5M Leaving ‘Little Prospect’ That Artists Will Be Paid says UK Court
[UPDATE] PledgeMusic entered liquidation with $9.57 million in debt and assets worth just $20,000, according to court documents obtained by Hypebot. With an "estimated deficiency" of $9.5 million and secured creditor Sword Row, LLC first in line, there is "little prospect" that artists and other creditors will be paid, according…
What Truly Makes A Fan
In this piece, Fred Jacobs compares radio and sports fans, highlighting the value of cultivating long-term enthusiasts, and the limits of numbers and data in defining passion. _________________________ Guest post by Fred Jacobs of Jacobs Media Strategies The blacksmith and the artist Reflect it in their art They forge their…