If you’re new to the social media game and have yet to amass hordes of followers, it might not seem like a particularly rewarding avenue to invest your marketing efforts in. Fortunately, a limited following is merely a small speed bump on your road to marketing success, and using these…
Category archives: Indie
Bobby Owsinski Looks At Apple Music For Artists
Although Apple Music has consistently taken home the gold for paying artists the most per stream, but was coming up short in other artist services. In an effort to close that gap, the platform is now launching its ‘Apple Music for Artists’ feature, giving bands valuable insights into their audience….
YouTube Adjusts Copyright Claims Policy: Less Money For Musicians, More Blocked Content
UPDATED: YouTube is changing how some videos with music are claimed by copyright owners. YouTube says it is made the change because of "aggressive manual claiming of very short music clips used in monetized videos." The videos might include very short snippets of music, a song title or song lyrics….
FRI. BRIEF: YouTube Shifts Copyright Claims • Counterfeit CDs On Amazon • Spotify vs iHeartRadio • More
FRIDAY 8.16.19
Music Business News From Around The Web
Updated continuously under the More News tab
5 YouTube Channels Everyone In Music Ought To Follow
The price of a music business education can seem out of reach to many aspiring industry hopefuls, but thanks to the rise of YouTube, there are a number of incredible and informative resources out there available for free. Here we look at five such channels that are a must for…
Developing Artists By Touring Is More Important Than Ever, New Data Confirms
"Recent data confirms that, for the first time ever, developing artists – including DIY musicians and artists without labels – are key drivers of industry growth," writes Bandsintown managing partner Fabrice Sergent in a new Billboard op-ed citing statistics from Live Nation, Bandsintown, MIDiA and the IFPI. Live Nation recently…
How One Viral IG Visual Artist Creates Magic From Scraps
In the music business, being able to stretch your money and work with a shoestring budget is a valuable skill. Here we look at how one viral Instagram photographer takes extreme budgeting to the next level, spinning straw into gold by utilizing common scraps to create incredible photographs. ___________________________ Guest…
What’s It Worth? A College Education’s Value In The Music Industry
Many people are still raised with the belief that a college education is the best way to put you on a path to success in the workforce, but in an industry like the music business, experience is far more prized than a high GPA. So how does higher education fit…
Preparing Your Band For Their First Major Show
When you land you first major show as a band, it’s a big deal, and a sign that your group could be moving towards bigger and better things – but it can also trigger some serious nerves and anxiety. So how do you guide your bandmates to make sure your…
5 Top Ways To Boost Music Merch Sales
While most musicians would rather spend time focused on honing their craft than they would perfecting their salesperson skills, revenue from merch has become a key part of a touring artists income, so selling as much possible is essential. Here we look at five tried and true tactics selling more…