Guide To Harnessing Influencer Marketing In The Music Business

While the internet has made it easier to create and distribute music, this same phenomenon has also led to oversaturation. Although more commonly thought of as a tool for the fashion and lifestyle industries, influencer marketing can also be utilized in the music business as a way to stand out…

What It Means To Make It In Music Today: Redefined

Whether you’re working to be a performer or producer, everyone wants to ‘make it’ in the music business, but as the entertainment landscape shifts along with cultural and technological advancements, what exactly does that success look like? ________________________ Guest post by James Shotwell of Haulix Everyone wants to ‘make it’…

How To Use Spotify Ad To Promote Music (And How Not To)

In this piece, Brian Hazard of Color Theory walks us through his recent experience with the updated Spotify Ad Studio to promote his music, following a particularly disappointing initial foray using the marketing tool when it was first released. _____________________________ Guest post by Brian Hazard of Passive Promotion Spotify launched…

Ian MacKay To Leave Canadian PRO Re:Sound

Canadian nonprofit performance rights organization Re:Sound says that its longtime President Ian MacKay will exit his role at the organization at the end of the year. MacKay, who has been President of the PRO since 2009, led several strategic initiatives including the creation and launch of Entandem, a joint venture…

Audible Magic Monetizes Music On User Generated Content

Content ID solutions provider Audible Magic has launched its UGC Music Rights Platform (UMRP) which simplifies the licensing and administration of music rights for user generated content on social media. Audible Magic’s UMRP encourages greater use of licensed music while creating new revenue streams for both social networks and rightsholders….

Spotify’s Head Of Music Is Stepping Down

Nick Holmsten, Spotify’s ling time head of music, will be stepping down from his post and will transition to an advisory role across several areas of the company. Jeremy Erlich, who recently joined as head of music strategy from Interscope Records, and Marian Dicus, who currently serves as VP, Global…

Jammber Acquires TuneRegistry To Create D.I.Y. Music Rights, Royalty Platform

Jammber has acquired TuneRegistry for an undisclosed sum. The acquisition turns Jammber into a self-service end-to-end music rights and royalty administration platform that allows artists and rightsholders to retain 100% of their copyrights and royalties. Jammber is also preparing the launch of its Splits self-service royalty splits platform and the…

TUE. BRIEF: Synergy Global Is Bankrupt • BMI Delivers $1.3B • McKay Exits Resound • Axs TV Sold • More

TUESDAY 9.10.19
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Guide To Monetizing Your Music On Facebook, Instagram

Facebook and Instagram have begun partnering with a number of labels and distributors to allow artists to monetize their music on the platforms. Here we break down how the process works, what sort of content artists should submit, and what musicians can expect to get paid. __________________________ Guest post by…

FCC Asks RIAA To Invesitgate Payola (Again)

FCC Commissioner Mike O’Reilly has sent a letter to the RIAA asking it to investigate recent reports of payola – the practice of paying radio stations and other music services to play music. The request came on the heels of a Rolling Stone piece that suggested that payola, which some…