While the role of a music manager has changed dramatically over time, the skillset required to do the job well has, in many ways stayed the same. Here Angela Mastrogiacomo breaks down what the skills are and how managers apply them. _______________________________ Guest post by Angela Mastrogiacomo of the Symphonic…
Category archives: Indie
YouTube Music Adds ‘Discover Mix’ Playlist
YouTube Music has added an algorithm delivered playlist called "Discover Mix" similar to Spotify’s "Discover Weekly" which helps users discover new songs and artists based on previous listening habits. YouTube Music’s Discover Mix playlist updates every Wednesday and contains 49 songs. A retro neon logo is much like YouTube Music…
Instrumental, Corite Join For Global New Artist Discovery
Stockholm based Corite and London-based artificial intelligence-driven talent discovery platform Instrumental have announced a global collaboration to identify emerging musicians on the verge of success on Corite’s recently-launched fan funding service. Founded by industry veterans and Universal Music Group alumni Mathias Tengblad and Emil Angervall (pictured above), Corite allows fans…
Marketing Tip: Piggyback On Current Trends Via Hashtags
There’s no promotion quite like free promotion, and one of the best ways to drum of some PR on the house in today’s social media landscape is through the use of hashtags. By tapping into current trends, either among your fans or in the broader public conversation, you can expand…
3 Ways To Identify Your Target Fanbase
When it comes to finding success with your music, you can’t rely on fans coming to you, and instead, have to put the elbow grease to seek them out. Here we develop three essential tactics for finding your target audience before zeroing in on your marketing strategy. ________________________________ Guest post…
Spotify Has Paid Hackers $120,000+
Spotify stepped up its efforts to thwart hackers by paying some of them more than $120,000.Since May of 2017 Spotify teamed with bug bounty platform HackerOne to offer rewards to hackers who find and report bugs and vulnerabilities. "365 valid and actionable reports" According to Forbes contributor Davey Winder: Spotify…
What Every Musician Needs To Know About Shazam
Since Apple Music for Artists recently added a feature which shows musicians their Shazam stats, more artists are looking to get their music added to the song-recognition program’s database. Here we walk through the surprisingly easy process of how to make that happen. _____________________________________ Guest post by Greg Majewski of…
The Cars, Eddie Money Streaming, Sales Surge
Music from both Eddie Money and Cars frontman Ric Ocasek saw a significant bump in sales and streaming following the deaths of the two artists. Sales of albums by The Cars jumped in the days following Ocasek’s death, up by 3,700% (about 6,000 albums) with 2,300% of that coming on…
FRI. BRIEF: YouTube Verification Revamp • Tencent Music’s Muscle • Instrumental + Corite • 1st On Soundcloud • More
FRIDAY 9.20.19
Music Business News From Around The Web
Updated continuously under the More News tab
‘It is time for a change in how we think about music,’ says MIDiA’s Mark Mulligan
The future of music lies beyond the constraints of its current formats, says top industry analyst Mark Mulligan. Answers to questions like the relevancy of the album format, how streaming informs music creation and the internet’s ability to blur the line between recorded and live music will fundamentally change music…