While a lot of emphasis is put on how to prepare for your first DIY tour, it’s also important to make the most of a tour after it’s over. Keeping the fresh-faced new fans you made on the road is essential to growing not only a solid fanbase, but your…
Category archives: Indie
Beatport, DjCity Launch Beatsource To Serve Open-Format DJs
Beatsource, a joint venture between Beatport and DJcity, has launched in public beta to serve as a digital music platform for open-format multi-genre DJs, including a curated download store. Beatsource focuses on ready-to-go playlists designed for any occasion across Hip Hop, R&B, Latin, Dance, Pop, and Reggae/Dancehall. More music is…
11 Common Music Advertising Mistakes and How You Can Avoid Them
Here AWAL speaks with several veterans of the digital marketing space about some of the most common (but by no means all) marketing mistakes advertisers make when attempting to promote their music across social media and streaming platforms. ___________________________ Guest post from AWAL An advertisement is an attempt to purchase…
4 Ways To Get Yourself Out Of A Performance Rut
As a musician or performer of any kind, consistently delivering a high-quality show is extremely important to the success of your career. That said, we’re all bound to get stuck in a rut of one kind or another eventually, what’s important is how you get out, and back on top…
All Ticketfly Events Move To Eventbrite
Ticketfly, the independent ticket company that Eventbrite acquired for $200 million from Pandora in 2017, has now been absorbed within the Eventbrite platform. The main Ticketfly.com URL now redirects to Eventbrite.com. "You can still purchase tickets to all of the best upcoming shows at your favorite venues on Eventbrite.com or…
How To Use Bandsintown To Reach Your Fans For Free
As the world’s most popular concert discovery app, Bandsintown delivers info on live shows to more than 100 million music fans each month. Impressive numbers, but the burning question is how do you reach your fans? Fans "track" artists on Bandsintown much as they follow them on social media or…
Indie Video Series BalconyTV Rebrands As BALCONY!
After a short hiatus, Orchard/Sony-owned BalconyTV has resurfaced under the moniker BALCONY! and a new format that continues to expose independent artists with a focus on The Orchard’s vast roster. We’ll let Colleen Sweeney of The Orchard’s Daily Rind blog tell the rest of the BALCONY! story: For those of…
How To Successfully Pull Off An Influencer Marketing Campaign In The Music Business
While many may think of influencer marketing as a fringe industry reserved for celebrity elites, it has in fact permeated into the mainstream including, perhaps not surprisingly, the music business. In this piece, we break down how to successfully run an influencer marketing campaign as a music industry insider. ___________________________…
Pandora Mobile iOS, Android Apps Get A Major Overhaul
Pandora has announced redesigned mobile apps for iOS and Android that add more personalization and discovery for users across all tiers of service. The new features are available to free ad-supported, Pandora Plus, and Pandora Premium users. New features launching today include: For You: a personalized, dynamically-updating discovery feed that…
Anonymous Survey To Measure Music Industry Bias, Harassment: TAKE THE SURVEY NOW!
An anonymous global survey hopes to provide an honest look at gender bias and sexual harassment in the music industry. The survey sponsors are encouraging people to share their experiences anonymously. InChorus Group and Shesaid·so have partnered to launch the survey, with the key findings to be announced at Shesaid·so’s…