With the new Show.co’s Ad Builder tool, artists can easily create an ad capable of reaching Spotify’s massive listening population, with targeting based on the geography and genre interests of listeners. Here Chris Robley outlines some key tips for actually recording and producing these audio ads. __________________________ Guest post by…
Category archives: Indie
TUE. BRIEF: Pandora To Test Interactive Ads, Playlist Diversity, Symphonic & Reservoir To Nashville, More
TUESDAY 4.2.19
Music Business News From Around The Web
Updated continuously under the More News tab
BUSINESS OF INDIE: Kobalt Grows, IncInk, India’s Indie Music Label, Bitbird, IBMA and More
In this edition of the Business Of Indie, Kobalt reports major growth and losses, India’s IncInk and Indie Music Label make the news, Bitbird makes some noise in EDM and the IBMA adjusts its awards. Like Hypebot’s More News section, The Business Of Indie is nestled under its own Indie…
5 Data Driven Insights That Sell Concert Tickets
With live music continuing to be the primary revenue source for most artists, getting concert-goers through the door has become a paramount priority. Luckily, we have data on our side, and music marketer Hisham Dahud dives deep into the Bandsintown data, revealing five key insights as to how to get…
Apple Becomes A Media Company, Pivots To Subscriptions [Mark Mulligan]
As iPhone and hardware sales slowed, Apple has sought new revenue streams; and like it has with Apple Music is shifting to a revenue strategy based more on content and subscriptions. It will be a difficult and expensive journey, says MIDiA analyst Mark Mulligan’ that will reshape the entire digital…
Insider’s Guide To Making Money In The Music Business: An Interview With The Authors
Music is a business of money, contracts, tough decisions and making the most of every opportunity. To succeed – to make money and have a career – you need knowledge of both music and business. This week, Michael Brandvold and Jay Gilbert interview tow music industry veterans who authored the…
How To Set Up A Successful Music Marketing Campaign
In this fourth of AWAL’s five part Decoded series on how to effectively allocate money in your music career, we dig into the process behind setting up your next music marketing campaign for success, and hear from multiple industry experts about some of the lessons they learned during their time…
What Musicians Need To Know About Spotify’s Personalized Editorial Playlists
Spotify has recently been testing the waters with its new personalized editorial playlists, a kind of hybrid between curatorial and strictly algorithmic playlists. Here Chris Robley outlines what artists need to know about this new listening format entering the streaming arena. ___________________________ Guest post by Chris Robley of DIY Musician…
The Ebb And Flow Of Selling Show Tickets Via Social Media
Like it or not, promoting your events on social media has become an essential part of marketing in 2019, and doing so effectively can make or break a show. Here we look the four phases social media marketing needed to ensure you’re selling as many tickets as possible. ____________________________ Guest…
The Maine, 8123, And Value Of Community Marketing [Video]
While every band understands the importance of marketing, fewer of them know how to do so effectively. Not The Maine, however, an American rock band which divorced themselves from labels altogether and have instead maintained DIY success through the power of community marketing. ________________________ Guest post by James Shotwell of…