Streaming use is growing and broadcast radio’s audience is shrinking. No surprise there. But what is of interest is the slow pace of the shift, which presents opportunities for streaming to reach a much broader audience and the time for radio to reinvent itself. _______________________________________________ By Mark Mulligan of MIDiA…
Category archives: Indie Labels
How Free Music Giveaways Make Money Over Time
Given everything that the music industry’s been through, it’s understandable that the word "free" can often evoke a negative reaction when dropped in music business circles. That said, however, judiciously applied giveaways can yield decidedly positive results in the long run. _______________________ Guest post by Ben from Subreel To some…
Musical Tastes Solidify In Early Teens, says Study
The songs we listen to in our early teens form our musical taste as adults, according to a New York Times analysis of data from Spotify. The study also found that these influences were stronger for women than men; and were tied to the end of puberty for both. __________________________…
Pandora Data Journalist Emily Blake On Artist Development Trends [INTERVIEW]
Here data journalist and music curator Emily Blake of Next Big Sound shares her thoughts and insights on finding trends in music, as well as how artists can and should use data for leveraging success. _____________________________ Guest post from the Pandora Amp Playbook You would be hard-pressed to find an…
Arcade Fire Leads 2018 Juno Nominees [FULL LIST]
The Arcade Fire, Jessie Reyez and the late Gordon Downie were among the top nominees for the 2018 Juno Awards. Arcade Fire landed nods for album of the year and alternative album of the year for “Everything Now” and also picked up nominations for Single of the Year, Group of…
Michelle Brook Of Sour Mash, Ignition Records Talks Industry, Marketing Strategies [INTERVIEW]
In this interview Michelle Brook, the digital manager at Ignition Records talks about her work in the industry, and share her opinions and experiences on the value of marketing using messenger bots, and where such types of technology might be headed in the future. _________________________ Guest post by Veselina Gerova…
Best Buy Ends CD Sales, Target Demands New Terms
CD sales fell 18.5% last year, as steaming became the dominant format for more and more U.S. consumers. But this substantial decline could accelerate as Best Buys says it will stop selling all CDs; and Target will reportedly follow suit, unless labels agree to more favorable terms. _____________________________________ Best Buy…
How To Market College Gigs
When on tour, college towns can represent a great opportunity for artists looking to book shows, but attracting the college demographic carries with it its own set of challenges. Here we look at how to effectively market to a college audience. __________________________ Guest post from the TuneCore Blog in collaboration…
How To Land A Record Deal
While many emerging artists have chosen to eschew labels, there are still a number of advantages to having the backing of a traditional label. Here we delve into how artists can refine their approach when it comes to trying to land a record deal. _________________________ Guest post by Simon Tam…
Landing Your First Indie Video Game Soundtrack
As a $32 billion dollar industry with serious growth projected, the PC gaming market has become a premium area for artists to pull in serious money, provided if they’re willing to put in the work necessary to land a contract for a game soundtrack. _______________________ Guest post by Glen Parry…