Thanks to social media, buying advertising to promote music is no longer just for deep pocketed major labels. But where is the best place to spend limited funds? That’s a question we’re working to answer in a series of posts produced with the help of entertainment advertising experts Dash Two….
Category archives: Indie Labels
Spotify’s Most Viral Tracks US, UK And Globally
These lists represent the most viral tracks on Spotify, based on the number of people who shared it divided by the number who listened to it, from 8/5-11/2016 via Facebook, Tumblr, Twitter and Spotify. SPOTIFY’S MOST VIRAL TRACKS United States 1. Blkkathy, Lemon (Manimal Group) 2. DJ Snake, Let Me…
JOB: Director Marketing, Sales, Licensing At Smithsonian Folkways
Smithsonian Folkways Recordings is seeking a new Director Marketing, Sales and Licensing. Smithsonian Folkways is an internationally prominent nonprofit record label located within the Center for Folklife and Cultural Heritage at Smithsonian Institution. Details: ______________________ HAVE A JOB TO POST? We’re retooling our Music Industry Jobs section. In the meantime,…
Universal Invests in Indie Petrol Records, Deal Includes New INXS Documentary and Records
UMG has taken a major stake in indie Petrol Records. Now that, thanks to streaming, the major music groups have found their footing, they’re again consolidating their dominate position with investments and acquisitions. No longer are the targets tangential businesses like merch, concerts or tech startups; but rather independent record…
How Frank Ocean, Drake, Kayne West, DJ Khaled, Others Are Using A Loophole To Game The Charts
[UPDATED] In late 2014, as part of a move to include digital consumption in its chart calculations, Billboard began counting 1,500 streams or 10 paid downloads of a song as the equivalent of one album sold. Recently, a growing number of top artists have released mega-albums that use this calculation…
Old Music Is Outselling New Music For The First Time Ever
Even Adele can’t save the legacy music industry… Old music is outselling new music for the first time ever, according to Nielsen. Some of its has to do with millennials preferring to consume music via streaming or not to pay for it at all. But how bright is the future…
Sony Acquires Ministry Of Sound, One Of World’s Largest Indie Labels
Sony’s UK arm has acquired one of the world’s biggest remaining independent labels, Ministry of Sound. The UK indie label specializes in dance and house music and has scored cumulative album sales of 70 million including 40 #1 UK albums and 21 #1 UK singles. Doug Morris, Chairman and CEO,…
Ruth B’s Streaming Success: Anatomy Of A Developing Artist [Glenn Peoples]
How was up-and-coming artist Ruth Berhe able to amass 115 million spins on Pandora before her debut album was even released? In this look at DIY done right, we follow Ruth B from her origins on Vine through to considerable success on Pandora. _____________________________ Guest Post by Glenn Peoples on…
Kosha Dillz Hits 6 Billboard Charts – 100% Indie, 100% D.I.Y.
With major labels returning to profitability and again delivering monster hits, alongside the demise of several direct-to-fan startups, some have begun to question if D.I.Y. really is a path to success. I see examples to the contrary everywhere, and one that stands out because of his extraordinary drive and hustle…
Every Day Major Music Companies Earn $10M Millon, Indies $5 Million In Streaming Revenue
With average payments hovering around $.00575 per play, its easily arguable that Spotify, Apple Music and others music streamers are not returning sufficient revenue to creators. But in aggregate, music streaming has quickly become a major source of revenue for both independent and major labels. _____________________________________________ Recent earnings reports show…