Ascend Agency CEO Jonathan Jadali tells us why it’s crucial to think beyond sales when trying to build a loyal customer base
Category archives: Growth Strategies
3 Ways to Stay Competitive in an Uncertain Climate
When the going gets tough, the tough get busy adapting.
4 Mindset and Growth Strategies to Help You Grow Your Business Revenue
Start by having the courage to take a big swing.
‘The Alignment Factor’: Focus for Success
A new, ongoing series from the authors of ‘Total Alignment’ continues with how to smooth the path to your goals.
Roger Goodell, Look Out!
Two esports executives share their insights on the gaming community and the opportunities that abound in the industry.
Why Trust and Incentives Help Consumers With Better Brand Selection
More than 90 percent of people trust family and friends’ brand recommendations. Just 38 percent trust info from advertisers.
5 Tips for Entrepreneurs to Better Serve Their Potential Customers
Meet consumers where they are, especially when they are in a discovery phase.
‘The Alignment Factor’: Market Alignment With Segmentation and Differentiation
A new, ongoing series from the authors of ‘Total Alignment’ continues with a look at how defining a segment and focusing on its needs gets you one step closer to your goals.
The Right Way to Build a Product that Appeals to Women
Companies led by men appear to be clueless as to how to appeal to female buyers.
How to Strengthen Your Company Through Sales-Marketing Alignment
Aligning the sales and marketing teams starts with these three kinds of encouragement from company leadership.