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Category archives: Growth Strategies
Donations over Discounts for Building Long-term Customers
The temptation to slash prices to see those beloved new sale notifications is real, but what if there was another way to create new action while staying sustainable?
Heart-Based Approaches to Building a Better Business
Working from the bottom of your heart will get you further than working from the bottom of your profit and loss statement.
3 Golden Strategies to Attract Top Talent in an Ultra-Competitive Job Market
I’ve led a global executive search firm for 27 years, but never have I witnessed a talent market like this.
Why Entrepreneurs Should Not Be Their Own PR
Startups should definitely do PR, but doing it themselves is a terrible idea.
How to Hire Your Perfect Team in 5 Steps
These five game-changing tips will make the process of hiring your team an empowering, ease-based and successful one.
How Disney Genie Proves That Superfans Aren’t Always Right
What the launch of Disney’s newest customer perk tells us about the opportunities (and risks) of relying on your most vocal consumers’ opinions to define direction.
Actionable Steps to Take for a Successful Year
Leaders are grappling with the same myriad of challenges they faced in 2021.
Behind the Scenes of a Company Rebrand
Through the rebranding process, I learned the importance of concepts like company UX.
How to Grow a Loyal Podcast Audience
You need to think about your podcast like a brick-and-mortar business.