Category archives: Google

YouTube is generating over $1.5bn per month from ads – and boasts over 20m paying music subscribers worldwide

‘In the ad supported proportion of YouTube, we pay out a majority of revenues to our creators.’
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Genius sues Google for ‘no less than $50m’ over alleged lyrics copyright infringement

The company behind Lyrics website Genius, Genius Media Group Inc., is suing Goole for “unethical, unfair and anticompetitive” behaviour. Genius alleges that traffic to its site started to drop because its lyrics – which are annotated by its…

Why You Need To Sit On Your Tracks Before Sending Them Out

Once you’ve invested your time and energy into cooking up the perfect track, your natural inclination may likely be to get it into the ears of your listeners as soon as possible. Unfortunately, this is precisely the wrong thing to do. Your chances of success are far greater if you…

What You Need to Know About Music Modernization Act and CASE Act

The Music Modernization Act and CASE Act are two of the most important pieces of U.S. legislation for musicians in decades. This week Rachel Stilwell from Stilwell Law joins Michael Brandvold and Jay Gilbert in the music business weekly podcast to explain everything you need know about both. How do…

How To Craft A Killer Facebook Video Marketing Strategy

While many artists may consider YouTube to be the go-to for video marketing, Facebook is actually a far more effective platform. Here we look at how to use Facebook to execute the ultimate vide marketing strategy. __________________________ Guest post by Randi Zimmerman of the Symphonic Blog For many of us,…

Music’s Discovery Problem Persists

With so much music spread across so platforms and playlists, artists are able to experience short-term success but are finding it difficult to build a sustainable career. _______________________________ Guest post by James Shotwell of Haulix Streaming has given more artists than ever a shot at short-term popularity, but that alone…

How An Artist Grew To 500,000 Monthly Spotify Listeners Without The Use Of Playlists

In this piece, Ari Herstand walks us through the rise of Virginian hip hop artist Lucidious, and how he managed to go from about 150 monthly listeners to 500,00, without relying on playlist placement. ______________________________ Guest post by musician and author Ari Herstand of Ari’s Take Three years ago the…