In an ere where almost everything is billed as "social," streaming music is a surprisingly outlier. Given music’s power to bring people together, streaming would seem ripe as a social hub. Facebook could fill that void – without ever launching its own streaming service. But, as MIDiA’s Mark Mulligan points…
Category archives: Google
The Awkward Truth Behind Skip Rates
With the ubiquity of music access and a lack of any need for patience, the term "skip-rate" has crept into the modern music industry lexicon, and some new data behind why and when consumers are skipping songs (and thereby not generating revenue for the artist) has many in the industry…
Streaming Music Forecast 2018 – 2026 [MIDiA]
Respected music and entertainment industry analysts MIDiA have just published its latest global music forecasts, with revenue and user numbers projected through 2026. __________________________ From MIDiA’s Mark Mulligan from the Music Industry blog 2017 was the last year of strong streaming revenue growth. From 2018 onwards streaming growth will lessen…
Google Signs Licensing Agreement with IPRS, India’s Largest Music Representative Trade Body
With its recent deal with the IPRS, Google remains committed to keeping YouTube Music afloat in India. Last Wednesday, Google confirmed a major rollout for its third floundering streaming music service. In a blog post, the search giant unveiled the int…
Skip Rates: Why The First 30 Seconds Matter More Than Ever
With the album on the wane and attention spans shorter than ever, the first 30 seconds of of a song matter more than. Not only do they need to capture the listener’s attention, but in streaming, they determine if the songwriter is going to get paid at all. Skip rates…
MON. BRIEF: Will Google By Universal Music? • Spotify Goes On Offensive • SXSW Recap • More
MONDAY 3.18.19
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Big question: Could Google buy Universal Music Group?
Google tried to buy 50% of Sony/ATV a few years ago. Could it come again for a rightsholder?
The post Big question: Could Google buy Universal Music Group? appeared first on Music Business Worldwide.
YouTube Music Launches In 13 New Markets plus India
Fresh off its announcement that Google’s YouTube Music and YouTube Premium had launched in India, the ad-free streaming service have added Argentina, Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, South Africa, and Uruguay. YouTube Music launched in India just days after Spotify’s controversial launch…
YouTube Music Launches in the Already-Saturated Indian Music Market
Will YouTube Music find success in India? Several weeks ago, amidst its major legal spat with Warner Music Group, Spotify finally launched in India. Then, less than a week later, the streaming music giant confirmed it had signed up 1 million paid and f…
How Spotify Can Fix Its Songwriter Problem [Mark Mulligan]
While it seems easy to blame Spotify for joining Google, Amazon and Pandora to appeal a 44% increase in streaming royalties paid to songwriters, the issue is not that simple. In fact, it’s so complex, writes MIDiA analyst Mark Mulligan. that "both sides are right: songwriters need to be paid…