In this article, Jeppe Faurfelt breaks down the different data silos which industry artists should be keeping track of, why the distinction between them is so important, and why everyone on an artist’s team should have access to all of them. _____________________________ Guest post by Jeppe Faurfelt, Co-Founder & CCO…
Category archives: Google
Secrets For Digitally Advertising Around Your Next Tour
We have reached a point where artists can run digital advertising simultaneously across Facebook, Instagram, and even YouTube with relative ease, but with your budget likely already tight, making every dollar spent on digital advertising go as far as possible is paramount. Here we look at some secrets for getting…
Can Major Labels Survive The Indie Music Revolution?
At the heart of the music business almost since its inception, major labels have successfully weathered multiple challenges to their industry dominance. But as music once again reinvents itself, can the major labels continue cling to power? ____________________________ Guest post by Bobby Owsinski of Music 3.0 Major record labels have…
Who Are Winners And Losers In The New Music Industry?
Regardless of who’s getting the money, it is undeniable that streaming has made the music industry lucrative again. Now, as the business works to reinvent itself, are historically downtrodden artists finally coming out on top, or are record labels and management siphoning off all of the profits? _______________________________ Guest post…
U.S. Music Streaming Revenue Tops $8 Billion, Up 33%
On-demand music services including Apple Music, Pandora and Spotify will top $8 billion in revenue in the U.S. this year, up 33% as increased adoption of products like wireless earbuds and smart speakers help drive more music subscriptions, according to a new Consumer Technology Association survey. The growing popularity of…
Google Is Launching Yet Another Social Network. This Time It’s Called Shoelace
While nobody is about to deny Google’s stature as a company, it has struggled to cultivate much success in the social network department. Still, it’s not about to stop trying, as evidenced by its new attempt at the hyper-local social media platform, Shoelace. ________________________ Guest post by Bobby Owsinski of…
NMPA Backed Mechanical Licensing Collective Wins Battle To Administer Music Modernization Act
The US Copyright Office has named the Mechanical Licensing Collective (MLC) as the official entity tasked with licensing and administering rights under the new Music Modernization Act (MMA). The MLC was backed by many major industries organizations including National Music Publishers’ Association (NMPA), the Nashville Songwriters Association International (NSAI), and…
Streaming Takes Fans Beyond The Hits. Empowers Music Discovery
As artists continue to one-up each other across all metrics, it seems the music industry one percent are giving way to a broader swathe of artists, making for an at least somewhat more egalitarian music industry. __________________________ Guest post from AWAL Records are breaking left and right. As artists one-up…
Metadata For Musicians: What It Is, Why It’s So Vital
Given its critical role in providing info that impacts how your music is stored, sorted, and identified, if your metadata isn’t in order, your music simply isn’t ready for public release. Here we break down exactly what metadata is, and why need to get it in order before dropping new…
Netflix Needs Music, But Music Is Fine Without It
After a lengthy amount of time atop the streaming roost, Netflix now faces a serious threat from its competitors, and is hoping that investing in the music industry by creating things like original docs, it can stay at the head of the pack. That said, Netflix will need to act…