Once an artist has started selling fan subscriptions, it’s important to establish a rewards system which consistently gives back and keeps them engaged enough to stay subscribed. Some of these same rewards would also be great additions to a music crowdfunding campaign or just as thank-yous to any artists most…
Category archives: Google
Major Labels Earn $16K Every Second From Streaming, But Will It Last?
Major labels are now pulling down over $16,000 per second in streaming which, while an impressive number, is somewhat tempered by the fact that the growth of streaming itself seems to be slowing down. ______________________________ Guest post by Bobby Owsinski of Music 3.0 Yes, you read the headline right. The…
Are Merch Sales More Important Than Song Streams?
While streaming is the new normal for music consumption, the income that many artists receive from it is far less than needed to sustain a career. But, as some artists have learned, merch sales, remain an excellent way to net much larger profits. _____________________________________ Guest post by James Shotwell of…
How To Embed Metadata In Music Files And Why It’s So Important [Video]
Living as we now are in the digital age, it has become increasingly important for artists to attach metadata to their work, and by doing so providing key information like artist name, copyright holders, and contact info. Here we break down the fairly straightforward process of attaching this info to…
Apple Hi-Res Streaming Has Arrived With Apple Digital Masters
After sitting on a stockpile of high-resolution audio masters for a while now, Apple has finally decided to launch its often rumored hi-res streaming service, joining the ranks of other platforms like TIDAL and Deezer, who also provide this premium quality tier. ______________________________ Guest post by Bobby Owsinski of Music…
Getting It Done: The Week In D.I.Y & Indie Music
In our tips and advice section this week, we offered independent artists wise counsel on maintaining the fans you made on your last tour, how to get a major financial loan as a songwriter, some of the most beautiful music residencies in North American (and how you can apply for…
How An Old Game Boosted A 2019 Streaming Hit
This piece explores the marketing genius of the Flappy Bird-esque old-school online game Billy Meets World, launched in conjunction with Lauv’s latest release and engineered to help casually grow the artist’s Spotify followers. ______________________________ Guest post from AWAL We recommend playing Billy Meets World for at least 30 seconds before…
4 Mistakes To Not Make In Your Music Career
While the gauntlet of challenges musicians face has become a theme seen over and over again in popular culture and reality, many of these mistakes are as avoidable as they are devastating. Here we look at four common pitfalls artists stumble into and what can be done to prevent them…
Spotify Passes 232M Monthly Users, 108M Subscribers
Spotify has passed 232 million monthly active users, up 29% since this time last year, including 108 million paid subscribers, up 31% YoY. The new stats were one of many strong new numbers shared by the streamer in a Q2 earnings report on Wednesday.
L7 Pledges Legal Action Against PledgeMusic
In an open letter to fans, indie band L7 summarized their own experience and those of other musicians: "in a nutshell, the funds that many bands and their supporters raised through the crowdfunding platform were absconded by the company with zero accountability and unreturned legal appeals." Thanks to help from…