Leaving downloads and CDs in the dust, streaming (and consequently playlists) is now the new normal for music consumption. But just how much is this style of listening harming artists, and how much value is there getting your song a coveted placement on a popular playlist. ___________________________ In this latest…
Category archives: Google
RIAA Investigating Payola Like Fox Guarding The Henhouse [Op-Ed]
Paying for radio airplay, or payola as it is more commonly known, has been around since the 50s in one form or another, but has recently spiked. This has lead the FCC to request that the RIAA investigate – meaning the industry will, in effect, be policing itself. ____________________________ Guest…
Apple wanted to improve songwriter pay to $0.00091 per stream. Spotify and Google weren’t keen.
Historical filings show why Spotify believes “lower royalty rates are critical” to the service’s future
The post Apple wanted to improve songwriter pay to $0.00091 per stream. Spotify and Google weren’t keen. appeared first on Music Business Worl…
6 #MusicBiz Stories You Missed Over The Long Weekend
Here is a quick round-up of six important music business stories that you may have missed over the holiday, and believe it or not only two of them are about Taylor Swift. • Taylor Swift’s Lover Passes 3 Million Equivalent Sales • 1 In 4 Albums Sold In US Last…
10 Types Of Content To Engage, Grow Your Fanbase
The relationship between fans and artists has been transformed by social media, with your music’s consumers now craving a higher volume of content and a more intimate connection with the creator than ever before. Luckily, this can work to your advantage as a musician, provided you know what type of…
New Way To Game YouTube Views Being Utilized By Artists, Labels
Paying for plays and view counts has been a common practice since the dawn of on-demand, and although YouTube view counts don’t mean as much as they used to, a high count can help pull in advertising dollars. Increasingly, some artists are purchasing Google ads to play their videos over…
Everything You Need To Know About Using Google Analytics
One of the greatest advantages offered by social media marketing is the ability to measure and quantify your online impact. Unfortunately, as an artist or musician, it can sometimes be difficult to determine which aspects of this feedback are actually of value. Here we look at how to utilize Google…
REWIND: The New Music Industry’s Week In Review
Before moving on to what will surely be another full week of music industry events, we look back on why Spotify and others should be worried about a recession, new record news from T Swift, the Dept. of Justice’s backing of Led Zeppelin in their ongoing copyright dispute, and more….
TOP POSTS: This Week’s Most Read Posts On Hypebot
This week on Hypebot, some of our most frequently perused articles covered the roll of the music publisher in your artist development team, some of music’s biggest execs in a Q&A, how streams are manipulated and why it’s harmful, and more! How To Build Your Own Artist Development Team: The…
A2IM Sets LA SynchUp For Day After Music Tectonics
UPDATED: A2IM is sponsoring its fifth annual SynchUp conference presented by Vydia on October 30th at the Annenberg Community Beach House in Santa Monica, California. Attendees will participate in programs focusing on digital capacity and synch licensing for independent music. The event includes workshops and networking with top indie record…