Category archives: Finding Customers

Marketing coach Dean Holland was making money, but from the wrong customers.

Dave Lindenbaum talks about updating the Groupon business model for 2018.

Attract more people into your marketing funnel by listening to the experts.

The chairman of DocuSign explains how to turn a company’s first customers into valuable ambassadors.

The popular race company had a problem: It needed to change, without upsetting its loyal fans.

The average person tells 16 people about a poor customer-service experience. Don’t let that happen to you.

Positioning with value is often the worst thing you can do. Learn the 95:5 formula.

Customers don’t magically appear. But with this week’s ‘Tough Love Tuesday,’ you’ll learn how to turn users into paying customers.

It might not be who you think.

Simply going after them, every action your company makes will be infinitely more polished than if you were selling to your sister-in-law.