Category archives: Fender

Fender, Apple Music Partner For Fender Songs App Powered By 7Digital

[UPDATED] Fender has partnered with Apple Music to launch the Fender Songs app which allows users to stream, practice, play along and perform to millions of songs on guitar, ukulele or piano and provides learning paths, lessons with instructors, video-on-demand, chord charts, tablature and more. Users can also reference targeted…

WED. BRIEF: Fender + Apple Music • IFPI, WIN Data Partnership • $15M Juice WRLD Copyright Claim • More

WEDNESDAY 10.23.19
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How Fender Focused On 3 Trends To Build A Winning Future Focused Strategy (And Avoid Gibson’s Mistakes)

Fender has soared while Gibson and other instrument manufacturers have faltered despite both facing a shifting and uncertain marketplace. The reason for Fender’s rise, according to Keith Jopling of consultancy MIDiA has been a trend-driven future-focused strategy driven by a new CEO and CMO along with former Warner Music digital…

Fender Play Foundation Launches With Help From Avril Lavigne, Chris Stapleton, Pete Wentz

Legendary guitar maker Fender has launched of the Fender Play Foundation, a new charity designed to provide resources and music education opportunities to young people. Avril Lavigne, Chris Stapleton, Brendon Urie of Panic! At The Disco, Pete Wentz of Fall Out Boy, Ashley McBryde and Green Day bassist Mike Dirnt…

THU. BRIEF: Tencent, KKR Eye Universal Music Bid • SXSW Adds Keynotes • Fender Next • More

THURSDAY 2.28.19
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Latest Industry: R. Kelly Merch, YouTube Music, Prince, FYF Fest, Fender Riffstation, Cary Sherman, More…

Spotify’s double standard with R. Kelly. Despite removing the troubled R&B singer from playlists on its service, Spotify still prominently features R. Kelly merchandise on sale.  The streaming music platform still has the artist’s …