Instagram has become a go-to resource for people looking to discover local businesses and experiences while simultaneously share them with their community and friends. Here we look at a step-by-step strategy from the platform on how Instagram can be used to help sell tickets to your event. __________________________________ By Mike…
Category archives: Facebook
Top Reason Your Facebook Page Isn’t Growing, And Other Tips [Cyber PR]
While there are alternatives, Facebook is still the top promotional tool for most artists and labels. But the rules about what gets promoted on Facebook continually change making it difficult to grow your Page following. Ariel Hyatt and her team at CyberPR offer some solutions. _________________________________ By Ariel Hyatt and…
How To Inspire User-Generated Content On Facebook, Instagram
Promoting your own event via posts on Facebook and Instagram is important, but can only go so far in breaking through what has become a crowded space – to truly build momentum for your event, user-generated content is what’s needed. ____________________________ Guest post by Rachel Grate from the Eventbrite blog…
3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation
The way you advertise on Facebook is changing dramatically, so here are some of the most important things to note.
European Union Approves Key Copyright Directive Initiatives
With today’s vote, expect YouTube and other user-generated content platforms to finally pay copyright holders their fair share. In a major victory for the music and entertainment industries, the European Parliament has approved Articles 11 and 13. In a…
Latest Industry: Spotify, SoundCloud, Facebook, AWAL, Intercept Music, More…
Spotify adds Nielsen Brand Effect to its verification suite. Spotify already uses another Nielsen product – Digital Ad Ratings. The company’s adoption of Nielsen Brand Effect across multiple regions – including the US, UK, and Japan – will enable adve…
Facebook ‘Watch’ Video Hub Goes Global, Adds Features
With users spending an increasing amount of time consuming video content, the social networks have taken note, with Facebook now expanding its "Watch" section to go global, coupled with new content management features and advertising options. ___________________________ By Jay Cook, Account Manager, Rights Management for The Orchard from The Daily…
Read Mark Zuckerberg’s Op-ed Describing Facebook’s Efforts as an ‘Arms Race’
The CEO took to the pages of The Washington Post while Sheryl Sandberg heads to Washington.
Facebook Strikes a Major Licensing Deal with APRA AMCOS
Facebook scores yet another major licensing deal. Australian performance and mechanical rights society APRA AMCOS has signed a major licensing agreement with Facebook. Under terms of the agreement, Facebook has licensed millions of songs from APRA AMCO…
Facebook signs music licensing deal for Australia and New Zealand with APRA AMCOS
‘This is a landmark deal not just for songwriters, composers and music publishers, it also provides the Australian and New Zealand public with peace of mind…’
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